What is the role of a media buyer?
What is the role of a media buyer? Media buyers negotiate the price of and purchase television and radio air time, and advertising space within newspapers, magazines and other print publications. Typical responsibilities of the job include: negotiating the best price, quality and placement of advertisements.
Who is a digital media buyer? Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
What do you need to be a media buyer? As a media buyer, you need a bachelor’s degree in advertising, marketing, communications, or other similar fields. You should be familiar with media buying, planning, and research and have an interest in following media trends. You should also have excellent communication, negotiation, and critical thinking skills.
What makes a great media buyer? A digital media buyer must be curious and not be afraid of tackling complex problems. A buyer must possess an in-depth knowledge of the industry in which its customers operate. Also, they must be an interdisciplinary professional that can manage both traditional and digital marketing with ease.
