What is social media monitoring in business?
What is social media monitoring in business? Social media monitoring involves the tracking of online brand mentions and the subsequent responding of them. Monitoring keeps your brand on top of messages before they might become viral for the wrong reasons. They also help you maintain a positive brand image among consumers and identify potential influencers.
What is an example of social media monitoring? For example, Facebook will let you monitor public pages, but personal accounts and closed groups are beyond your reach. Once a social listening app got all the relevant data, it’s able to analyze it through various categories starting with social engagement and ending with demographics insights.
How do I set up social media monitoring?
- Think beyond your handle.
- Monitor keywords important to your industry.
- Keep an eye on your competitors.
- Identify power users on social networks.
- Include your customer support team.
- Have a crisis plan in place.
- Listen to more than just Twitter.
How is social media monitoring done? Most social media monitoring tools work by continuously crawling and indexing sites, sometimes in real time, such as Twitter. Once all of those sites are indexed, they can then be searched to find mentions, opinions and sentiment on specific products, brands, companies, people, places, etc.
