What is a social media listening tool?
What is a social media listening tool? A social media listening tool is a software that monitors and analyzes online conversations about your brand, a specific topic, your competitors or anything else that’s relevant to your company. It pulls in mentions of specified keywords and helps marketers analyze these mentions.
How do you conduct social media listening?
Best practices to perform social listening effectively include the following:
- Understand the audience. Learn which buyer personas are attracted to a brand and its products and services.
- Determine what to listen for.
- Use keywords to find data.
- Use a social listening tool.
- Develop a strategy.
What is the best social media monitoring tool?
The top social media monitoring tools for 2022
- Meltwater.
- Sprout Social.
- Hootsuite.
- Cyfe.
- Talkwalker.
- Digimind Social.
- Brand24.
- Agorapulse.
What are the 3 types of social listening?
The difference between social listening, monitoring, and real social insights
- Social media listening. Social listening means tracking conversations around your industry, specific topics, and audiences at a high level.
- Social media monitoring.
- Audience development via deep social insights.