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How do companies monitor social media? Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. By monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies).

What are examples of social media campaigns?
Now that we’ve set the scene, let’s jump into seven social media campaign examples and their key takeaways.

Apple: Shot on iPhone.
Dove: Project #ShowUs.
MoonPie: Super Bowl Commercial.
Friskies and BuzzFeed: Dear Kitten.
Casper: Sleep Channel.
PwC: Ballot Briefcase.
Procter & Gamble: DistanceDance.

What is listening on social media? Social listening, also referred to as social media listening, is the process of identifying and assessing what is being said about a company, individual, product or brand on the internet.

How PR practitioners use social media? Social media gives public relations professionals immediate access to a large, attentive audience. To make announcements – Word travels fast on Twitter, so public relations professionals often use the platform to announce awards, product launches, and company updates.