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    • September 1, 2022
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How social media is used in recruitment?

How social media is used in recruitment? Social media allows recruiters to spread information about job openings and the organization so that passive and active candidates receive such messages. Traditional recruiting methods, such as online job boards or advertisements, most often engage only active candidates who are looking for that information.

Can you use social media for recruiting? Recruiting via social media is growing with 84% of organizations using it currently and 9% planning to use it. Recruiting passive job candidates (82%) continues to be the top reason that organizations use social media for recruitment.

How social media attracts talent? 

6 Keys to Successfully Leverage Social Media to Attract Talent
  1. Narrow down your focus to a few social media platforms.
  2. Use social media to evaluate potential candidates.
  3. Share your story and culture on social media.
  4. Post job openings and career opportunities to social media platforms.

Why social media should not be used in the hiring process? Employers Risk Lawsuits If They Don’t Conduct a Legal Social Media Background Check. This is the single most important reason employers shouldn’t run social media screens on their own. When done improperly, a social media background check can put your organization at risk for lawsuits.

Table of Contents

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  • How social media is used in recruitment? – Additional Questions
    • What are drawbacks of using social media in the recruiting process for a company?
    • What companies use social media for recruitment?
    • Is the use of social media in recruiting applicants a way to hire smarter?

How social media is used in recruitment? – Additional Questions

What are drawbacks of using social media in the recruiting process for a company?

Some of the individuals may get angry, spread a negative image of the company amongst their friends and may post negative comments about the company on different websites. A disadvantage for economically weaker candidates- There are some job seekers who don’t use or don’t have access to social media.

What companies use social media for recruitment?

Currently, recruiters hire approximately 73% of their job candidates through social media, according to Jobvite.

5 Companies Who Have Nailed Social Media Recruiting

  • Marriott. Marriot’s career page has 1.2 million likes, four times more than Facebook’s career page.
  • Dell.
  • Sodexo.
  • Taco Bell.
  • UPS.

Is the use of social media in recruiting applicants a way to hire smarter?

Social media can’t guarantee a great hire. But the smart use of online collaboration and social networks can help you make effective use of your key resources — your time and your employees’ wisdom — so that you recruit the very best from today’s applicant pool.

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