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    • September 1, 2022
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How can social media be used in recruitment?

How can social media be used in recruitment? Social media allows recruiters to spread information about job openings and the organization so that passive and active candidates receive such messages. Traditional recruiting methods, such as online job boards or advertisements, most often engage only active candidates who are looking for that information.

Why is social media good for recruiting employees? Social media allows potential recruits to get a feel for what the company is like before they apply. By encouraging potential recruits to get to know the company culture before accepting a position, you ensure the candidate is the right fit for the company.

Why social media should not be used in the hiring process? Employers Risk Lawsuits If They Don’t Conduct a Legal Social Media Background Check. This is the single most important reason employers shouldn’t run social media screens on their own. When done improperly, a social media background check can put your organization at risk for lawsuits.

What are the pros and cons of using social media to recruit employees? 

The Pros and Cons of Social Media Screening
  • Pro: It can uncover illegal, anti-social or violent behavior.
  • Pro: It can verify their professional experience.
  • Pro: Fast, convenient and cheap.
  • Con: Lack of reliability.
  • Con: Unlevel playing field for candidates.
  • Con: May create unconscious bias.

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  • How can social media be used in recruitment? – Additional Questions
    • What are the benefits and challenges of using social media for recruitment and selection?

How can social media be used in recruitment? – Additional Questions

What are the benefits and challenges of using social media for recruitment and selection?

Advertising on social media allows you to focus more on hiring for specific positions, and can ultimately result in a quicker hiring process.
  • Increases job visibility.
  • Higher quality candidates.
  • Better employer brand awareness.
  • Reduce cost of hire.
  • Opens the door to engagement.
  • Allows you to target your vacancies more.
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