Is SEO the same as social media marketing? While social media allows people to discover new content or brands that they or their friends might be interested in, SEO allows you to gain traffic from people who are searching questions or phrases related to your business. Leveraging both can help you gain traffic from a variety of different sources.

How do you build a successful social media marketing strategy?
How to create a social media strategy:

Choose social media marketing goals that align to business objectives.
Learn everything you can about your audience.
Get to know your competition.
Do a social media audit.
Set up accounts and improve profiles.
Find inspiration.
Create a social media content calendar.

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