What is employee advocacy on social media? Employee advocacy is the promotion of an organization by its workforce. Employee advocacy can take many forms, both online and off. But the most common and effective channel is social media advocacy. Social media advocacy comes down to employees sharing your company’s content on their personal social media accounts.
What are trackers in social media? A social media tracker is basically an analytics tool that monitors the performance of your social media content. Its monitoring features provide marketing teams with key metrics to improve their social media strategy. As of 2021, there are currently 3.78 billion social media users worldwide.
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