What is social media analytics?
What is social media analytics? Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.
What type of analytics is social media? Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. Social media data is the new gold and analytics is its digging tool.
Why is social media analytics important? Social analytics helps us simplify data from dozens of networks, millions of people and a variety of activities. Social analytics can give you a far deeper understanding of user behavior and demographic data than Google Analytics ever could. And that is why social media analytics are important.
What can social media analytics tell you? Social media analytics is the collection and analysis of data points that help you measure the performance of your social media accounts. These are the metrics that will help you assess your social media marketing strategy on both macro and micro levels.
