What is social media marketing brief?
What is social media marketing brief? Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
How do you write a social media content brief?
As a general guide, such a brief could contain the following:
- Background of the Organisation.
- Current Status of Online/Social Media Efforts.
- Target Audiences.
- Objectives/Targets of Social Media Engagement.
- Job Specifications.
- Profile/Curriculum Vitae of Agency/Consultant.
- Technical Specifications.
What are the 5 Pillars of social media marketing?
Five Core Pillars of Social media marketing
- Social Strategy. If you are planning to publish something on social media then the first thing we will advise you to do is make a social strategy.
- Planning & Publishing.
- Listening & Engagement.
- Analytics and Reporting.
- Advertising.
What are the 4 Es of social media marketing? As mentioned, a 4E framework of social media marketing includes: educate, empower, entertain and engage.
